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The INSANE Truth About IKEA
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The INSANE Truth About IKEA
How IKEA Brainwashes You
How IKEA Manipulates You
How IKEA Brainwashed Everyone
How IKEA Tricks You
The Wild Truth About IKEA
IKEA Business Documentary (mini business movie) - How did IKEA start? How IKEA become so successful? What is the IKEA effect and the weird psychology behind IKEA's success? What's the deal with IKEA's weird corporate structure to save on taxes?
When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies. And every year, IKEA sells more than $50 billion worth of everything from chairs, to bookcases, to Swedish meatballs. Today, IKEA is the largest furniture retailer in the world, and oddly also among the world’s 50 largest restaurant chains. But it all started with a dyslexic farm boy who started selling matches for pennies. IKEA has a remarkably uplifting story, and there’s tons of genius business strategies along the way. But, there is also a darker side to IKEA - and the man who started it (Ingvar Kamprad). IKEA’s beloved founder has ties to the Nazi party, and the company has been accused of avoiding billions in taxes, and even using forced labor. And quite suspiciously, IKEA is essentially the 4th largest charity in the world (Stichting INGKA Foundation). This is the crazy true success story of IKEA & billionaire Ingvar Kamprad. And it begins, with a horrible tragedy... I hope you enjoy this journey through IKEA's INSANE history, brought to you by MagnatesMedia.
⌛ Chapters:
00:00 Prologue (The IKEA Story)
01:09 Chapter 1: A Tragic Beginning
06:07 Chapter 2: Changing The Game
12:11 Chapter 3: The Swedish Furniture Wars
15:54 Chapter 4: The IKEA Effect
17:58 How I Make Videos For MagnatesMedia
19:00 Chapter 5: An Empire By Design
23:39 Chapter 6: Tax Troubles
25:30 Save Money On Every Delivery You Send
26:33 Chapter 7: The Ghost of The Past
DISCLAIMER: I'm not a journalist and this video was made using publicly available research. I am not a financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view MagnatesMedia's About page to contact me.
Paid sponsorship enquiries: support@magnatesmedia.com
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КОМЕНТАРІ

  • @keshiaRose195
    @keshiaRose195 17 годин тому

    I had instagrm one time I deleted it I did not like it

  • @Shiva.Bandela
    @Shiva.Bandela 18 годин тому

    sir please tell me which software you use for all editing

  • @shirleymental4189
    @shirleymental4189 19 годин тому

    If you're like me: someone who hates shopping (especially with my wife) IKEA is like a vision of Hell. The first time I went I swore I'd never go back but have had to another couple of times. I never want to see the inside of the damn place ever again.

  • @stavford
    @stavford 19 годин тому

    early gay partners that couldnt come out!

  • @oentrepreneur
    @oentrepreneur 19 годин тому

    Why didn't he just move to another state after lottery was banned in the state he was previously in

  • @sohambhondwe7842
    @sohambhondwe7842 20 годин тому

    The Best Video I have ever seen on UA-cam.

  • @szmsz
    @szmsz 20 годин тому

    Very good video❤😊

  • @Zelgadis21
    @Zelgadis21 20 годин тому

    great video but disliking because of the way you pronounce "controversy"

  • @YangLeee
    @YangLeee 21 годину тому

    To those who watch these videos, do not get discouraged. History only remembers the victories, mainly. We dont know the full ups and downs of his life, or the life of every other billionaire he has made a video on. If you're working on something, keep your head up. If there's a will, there's a way. I'm saying this because I own a small granite company. I've had my ups and downs. First 4 years were amazing, then covid hit. I didnt work for months, almost lost everything, but I'm slowly growing again. Work has been steady, and I'm starting a rewards program lol. I'm going to take some bussiness management classes now that I have 3 workers that can take care of things while I'm studying. Ps. A BIG hit to my company was when my partner decided to split off taking 90% of our clients. He charged way less. At first, he was doing really good. But now, since he only makes a few hundred per project, he lost his warehouse, his house, his trucks, and is now working for someone else. That's what happens when you charge dirt cheap that your workers make more than you. Fuck him.

  • @AnonymSwede
    @AnonymSwede 21 годину тому

    Didn’t TikTok kinda take over Musically? So to claim it was an original idea is pretty stupid. Then personally, the problem with TikTok is not the collecting of data, but the fact that China has a safe platform, where they filter out all explicit content, while in other countries suc*de clips stay up for several days.

  • @abdullaalshuwaikh245
    @abdullaalshuwaikh245 23 години тому

    I listen to your videos every morning I head to work. Thank you very much for all your efforts to produce one masterpiece after the other - I believe that there will come a day where I will be featured in one of those videos. Your fan from the Kingdom of Bahrain.

  • @technoverse101
    @technoverse101 23 години тому

    Long live Pepsi

  • @jamesfauren3994
    @jamesfauren3994 23 години тому

    The brothers didn't have the vission to grow the company

  • @ryanreviews1741
    @ryanreviews1741 23 години тому

    Insane how Jordan Belfort a dude who stole money and spent it lavishly would be able to sniff out right away that jho low is spending stolen money

  • @JuniorNyoni-px7ev
    @JuniorNyoni-px7ev 23 години тому

    Did you forget king Solomon

  • @cristianscript5649
    @cristianscript5649 День тому

    But UA-cam is doing the same with shorts Facebook and Instagram as well.

  • @surrealfabet
    @surrealfabet День тому

    I'm an honest European. Since 1995 no German product was as good as before, especially VW. Unfortunately Germans and Japanese stopped investing in innovation, you remember Sony, Siemens, Toshiba etc, where are they now??. Right now chinese phones are more advanced than any "German?" & Japanese. Even TV-s! Or fridges. Europe & Japan were sleeping comfy for 20 years or longer, thx to their incompatable lazy politicians

  • @Febard
    @Febard День тому

    lol very capturing style. i had to sub :D

  • @NathanKepf-jn9wf
    @NathanKepf-jn9wf День тому

    You were so inspired by your nihilism that you made this video? My sentiment is that we should always oppose concentration of power into the hands of the few. This is how you mitigate the damage of what you have depicted.

  • @MzRaizo-mh6mr
    @MzRaizo-mh6mr День тому

    32:51 Message to the masses: Just because a person SAYS they are unbiased or "not taking sides" does not make it true. I picked up on biased info within the first few minutes. I would like to add that when I hear someone say they're not doing a particular thing and then discover that they very much ARE doing what they say they aren't or weren't doing, that person becomes suspect. Very much like the host of this channel. Is he an agent of misinformation? I'll leave that to each person to decide for themselves.

  • @ThBlueSalamander
    @ThBlueSalamander День тому

    Once upon a time they used to be healthy. Then corporate government got everyone to replace natural healthy ingredients and fat with toxic industrial cheap questionable substances and legal crack.

  • @cobrabm
    @cobrabm День тому

    I work in a company with works for IKEA they make lots of money

  • @ccyoutube8793
    @ccyoutube8793 День тому

    How about creating a video on several levels of poor 😂 At the moment I am on a daily banana diet and I’m wondering how far below I still have to go before I go bunjee jumping without a safety rope lol

  • @antinatalope
    @antinatalope День тому

    Can't do it without being dishonest with yourself.

  • @ccyoutube8793
    @ccyoutube8793 День тому

    Hmmm what if I just buy a gold spray paint in a hardware store and spray paint my bathtub and hardware…guess I’m a billionaire now 😂 when delulu is the best solulu 🎉

  • @mcanderson121
    @mcanderson121 День тому

    The next stop is to turn it into an app such as the huge Business Chinese WeChat”.

  • @neelshah1901
    @neelshah1901 День тому

    What happened to that coach figure ?

  • @enriquegomez5664
    @enriquegomez5664 День тому

    Not to mentioned the 290 million settlement case with NY State Attorney General . Uber deducted sales tax and black car fund from driver net paid from 2014 to 2017.

  • @SoyMarina
    @SoyMarina День тому

    Jonh, you made a video about a chinese app and filled it with fragments of series and movies from Korea... 👀

  • @FidelCastro404
    @FidelCastro404 День тому

    I stopped buying after the N-word controversy

  • @McDanielRanch
    @McDanielRanch День тому

    Invented the Assembly line? No that would be sam colt.

  • @miparun
    @miparun День тому

    If the daughters of presidents picked another partner, there would no longer be current Nintendo.

  • @adamhoisington9761
    @adamhoisington9761 День тому

    People will make a video about anything now a days 😂 Burger King isn’t that interesting

  • @miparun
    @miparun День тому

    I learned how Whatapp makes money and how this channel makes money

  • @Klannahar
    @Klannahar День тому

    what is FB and "What is up"? XD Who uses these spywares now days?

  • @thesuperskull
    @thesuperskull День тому

    has anything changed :) ??

  • @Patricia-lts
    @Patricia-lts День тому

    24:38 the freedom avocate , was the freedom's victim

  • @kevindougherty4833
    @kevindougherty4833 День тому

    Looser

  • @kevindougherty4833
    @kevindougherty4833 День тому

    Zuckerberg is a sad man. And he needs investigation on tax evasion. TRUMP FIX IT 😢

  • @surrealfabet
    @surrealfabet День тому

    I lived in UK around 1995-1999, I remember Coca-Cola did the same trick, sold tap water as mineral water. They made hundr3ds of quid profit, but got something like 10 mil fine. Why cant these companies be just banned and their CEO send to jail? I'm disguisted by these companies, and governments.

  • @work2live756
    @work2live756 День тому

    Mr who now?

  • @noahwalker2133
    @noahwalker2133 День тому

    I just found ur channel recently and I love it. Screw that guy, keep it up!

  • @chrystal108reading4
    @chrystal108reading4 День тому

    I never drank this...when I was a child...my mom threw a tiny piece of raw meat into a glas of coca cola..then I saw the meat disintegrating ....that was enough for me to never drink it...also I am more astonished by the mass manipulation this brand has actually done globally over the decades.....cause they actually MADE PEOPLE BUY glasses and t-shirts and other things WITH THEIR LOGO on it, making those people into unconscious or even devote ADVERTISERS for the same product that they are addicted to,. So CocaCola lets herself being payed rather than pay herself for placing advertisement of their product. WHAT a manipulative Coup!......Every other company that wants to place an advertisement for their product..usually has to pay for being granted advertisement space in a newspaper or advertising time in a TV-ad...and not the other way around!.....But CocaCola and some other Brands in the luxury sector...manipulated their customers so totally that they voluntarily wear their LOGOS on their clothing or glass wear...and thus become walking advertisement pillars for those Brands...and the customer even happily pays the advertisement costs...AND DOESN'T EVEN REALIZE He's been taken the mickey.....This is what is so astonishing..and diabolical...: Emotional manipulation and legal addictives is a combination of manipulation that still works today...almost everywhere..

  • @anomilumiimulimona2924
    @anomilumiimulimona2924 День тому

    Nothing on the ama or medicine huh?

  • @povo1604
    @povo1604 День тому

    yeah casually missing titanic comon

  • @suzuplaza
    @suzuplaza День тому

    Moral of the story is that Ross is 100% right about the government

  • @raxcentalruthenta1456
    @raxcentalruthenta1456 День тому

    Theure really not that ugly. I firmly believe that most people call them ugly because its a popular thing to say.

  • @Lappe3067
    @Lappe3067 День тому

    fun fact: did u guys know that in the year 900 to 1200 there was emperors and kings who had trillions of dollars (edit: i dont know what year to what year but that was a example)

  • @Davion213
    @Davion213 День тому

    Did he skip the gamecube

  • @juliet2226
    @juliet2226 День тому

    Love what you do keep it up💪🏻